
They keep dropping in, these reports claiming that traffic to retailers from Facebook offer a low impact on sales. First it was Goldmans Sachs, then Forrester Resarch, and now Millward Brown. Based on reports from e-business professionals, they make the conclusion that Facebook will have little effect
on the future of e-commerce.
But here’s an example of how Facebook paid traffic can have
big impact on e-commerce!
The leading Swedish online cosmetics retailer Beauty Planet describes in a recent case study published by Facebook how their campaigns generate new visitors of great quality and most importantly, a lot of sales.
Produced by Keybroker with Keybroker Social™, their campaigns have run from June 2010 to the present and have made it possible for Beauty Planet to reach a new customer base converting at rates as high as 3.5 percent.
“Facebook is an efficient channel because we’re able to target our ads to the people who convert at the highest rates. I get better return on my investment and at the same time we strengthen our brand value,” says the Beauty Planet CEO Björn Andres.
Want to learn more about how to make
Facebook into a efficient sales channel?
Get in touch with us today!
About Keybroker
Keybroker is a leading online marketing group with two business areas: campaign management and advertising technology. Offering complete solutions for online marketing on Google, Facebook and other channels, the Keybroker group’s mission is to deliver profitable online sales to online advertisers.
Keybroker was founded in 2005 and serves more than 70 high profile clients such as American Express, eBookers and IKEA from offices in Stockholm, London, Copenhagen, Milan , San Francisco and New York. Keybroker’s main owner is Investor Growth Capital, part of the Nordic region’s largest industrial holding company. Keybroker’s main technology offering is RealTime Ads™ for search marketing, an application on Keybroker’s campaign management platform CampaignControl®. For social media advertising, Keybroker Social™ is our powerful tool. Try us!